For 20 years, I’ve been designing end-to-end brand experiences—whether that’s from the ground up or shifting brand perception and amplifying awareness. My approach to building great brands is driven by customer insight. To motivate and move people, brands must connect with customers emotionally through a visual narrative and clear message.
I have worked on both consumer and enterprise projects that span health and wellness, consumer goods, consumer retail, web communications, IoT, machine learning, AI, and SAAS. Most recently I was the Executive Creative Director at Zendesk, where I directed a team of multi-disciplinary creatives on the brand identity, systems, web, campaigns, and events. View more on LinkedIn.
When I’m not looking at a screen, I enjoy playing with tangible mediums like watercolor, ceramics, photography, and collage.
