Later Rebrand

Later launched in 2014 as a social media scheduler. Fast forward 10 years and the company has gone through mergers and acquisitions to modernize its product offering and reposition as a major player in influencer marketing and the creator economy. A new mission, vision, and product immediately signaled a rebrand.

Role: Executive Creative Director

Scope: Brand identity, creative direction, program driver

Goal: Shift perception of Later from brand that is dated and safe to an industry leader that is confident and creatively fearless.

Agency partnership: Koto (logo mark, shape system, iconography)